ePrivacy Compliance Support for Organizations Using Cookies, Tracking, and Digital Communications
If you target EU users, adhering to ePrivacy compliance is mandatory. We help you meet regulatory demands without breaking your tech stack. Learn more about what the EU ePrivacy Directive is here.
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Organizations operating in the EU or targeting EU users
Ensuring borderless digital experiences meet strict regional requirements.
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Websites using cookies and tracking technologies
Managing analytics, retargeting pixels, and third-party scripts ethically and legally.
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Email marketing, messaging services, and digital communications
Building compliant outreach campaigns that respect user privacy and avoid costly penalties.
Expert ePrivacy Compliance Services for Digital Businesses
We offer specialized services to help you balance digital growth with rigorous privacy standards.
EU authorities are aggressively enforcing digital privacy laws. Non-compliance with the ePrivacy Directive often triggers parallel GDPR investigations, making cookie consent GDPR alignment essential to avoid massive financial penalties and public reprimands.
Non-Compliant Cookies and Tracking Technologies
Deploying trackers without proper cookie consent exposes your organization to severe risks. Flawed mechanisms like pre-ticked boxes or failing to block third-party scripts before consent are primary targets for regulators.
Marketing and Communications Risk
Unlawful outreach permanently damages customer trust. Violating consent rules, particularly under the Privacy and Electronic Communications Regulations (PECR), frequently results in immediate fines and the blacklisting of corporate domains.
Customer Trust and Transparency
Consumers actively choose brands that respect their digital boundaries. Transforming privacy compliance from a mandatory legal checklist into a core brand value builds long-term customer loyalty.
We help you turn your GDPR compliance into a competitive asset.
Our consultants guarantee successful GDPR compliance in 60 days with a customized action plan based on the unique needs of your organization.
Customized strategies for your organization.
We cater to what your organization needs, and focus on delivering the highest impact.
A partner that adapts to your needs.
No matter your situation we find a way to ensure you’re GDPR-compliant.
Constantly up to date.
Always on top of new rules and regulations to ensure you stay ahead of the curve.
Complete trust and transparency.
You’ll have total insight into what we’re doing every step of the way.
Why choose DPO Consulting?
Why Choose DPO Consulting for ePrivacy Compliance
At DPO Consulting, we help you master the overlap between the ePrivacy rules and the GDPR, from cookie consent and tracking technologies to electronic direct marketing and the confidentiality of communications.
Deep Expertise in EU Privacy and Digital Regulation
We bring years of specialized experience across GDPR, the ePrivacy framework, and global privacy standards. We understand how these laws intersect and impact your digital strategy.
Practical, Risk-Based Compliance Approach
We don't believe in compliance that breaks your business. We deliver operational, risk-based solutions designed specifically for fast-moving marketing, product, and technology teams.
Tailored Compliance Strategies
Every business is unique. Our recommendations are carefully adapted to your organization’s specific digital ecosystem, tech stack, and marketing objectives.
Long-Term Privacy Compliance Partner
Data privacy is not a one-time project. We provide continuous monitoring of regulatory updates, enforcement trends, and the upcoming ePrivacy Regulation, ensuring your business stays ahead of the legal curve.
Providing data privacy compliance for 100+ leading global organizations.
Commonly asked questions on ePrivacy compliance.
What is the ePrivacy Directive?
The ePrivacy Directive (Directive 2002/58/EC) is a set of rules established by the European Union regulating electronic communications, data retention, and the use of cookies and tracking technologies. Often referred to as the "cookie law," it mandates that users must give informed consent before non-essential cookies or trackers are placed on their devices. It is currently in the process of being updated into the more comprehensive ePrivacy Regulation.
How does ePrivacy relate to GDPR?
While the GDPR governs the processing of personal data broadly, the ePrivacy Directive is a specific law (lex specialis) that applies to electronic communications and tracking technologies, regardless of whether personal data is involved. To achieve full compliance, an organization must adhere to both; for example, the standard of valid "consent" required by the ePrivacy Directive is defined by the rigorous requirements of the GDPR.
Do cookies require consent under ePrivacy?
Yes. Under the ePrivacy Directive, all non-essential cookies (such as those used for analytics, marketing, retargeting, and social media) require explicit, prior consent from the user before they can be dropped on a device. Only strictly necessary cookies, those essential for the basic functioning of the website, like shopping cart memory or security tokens, are exempt from this consent requirement.
What communications are covered by ePrivacy rules?
The rules cover nearly all forms of direct electronic marketing communications. This includes email marketing, SMS and text messaging, automated calling systems, and direct messaging on social media platforms. Organizations must generally obtain prior opt-in consent from individuals before sending promotional communications, though some exceptions exist for existing customers (often known as the "soft opt-in").
Do non-EU companies need to comply with ePrivacy?
Yes. If your company is located outside the EU but provides electronic communication services to individuals within the EU, or if you operate a website that drops cookies on the devices of EU-based users, you are subject to the ePrivacy Directive. The extraterritorial scope of these laws means that global digital platforms must adhere to European standards when interacting with European audiences.
Get support from our ePrivacy compliance consultants
Whether your organization is just beginning to map out its digital footprint or you need a highly technical audit of complex tracking deployments, we are here to help. We support organizations at any stage of their compliance maturity through one-off audits, rapid remediation projects, or ongoing advisory services.
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